From Design to Delivery
A planet friendly focus from design to delivery
Our Fabrics
95% of our clothing is manufactured using GOTS certified organic cotton. The Global Organic Textile Standard is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria. Organic cotton is softer than conventional cotton because all fibres are left intact. It is much kinder to delicate skins as no harmful chemicals are used.
Organic cotton is more durable, so garments have a longer lifecycle and stay out of landfill. Organic farming methods are planet friendly, better for farmworkers and the environment.
The remaining garments in our collection are made from eco fabrics such as the recycled nylon used in our swimwear - taking fabrics destined for landfill and repurposing for the new generation. Our dyes are Azo free, kinder to the environment and kinder to the wearer. We do not use any animal products.
Our Quality
Each and every garment we produce is rigorously tested via independent testing house SGS. As a minimum, each garment will go through 20 tests including those for safety and quality assurance. We also outline our manufacturing requirements to ensure no nasty chemicals are used and that our trims are purchased from companies we can trust.
Our Factories
We have worked with our factories for many years, (some since we started out in the retail industry over 20 years ago) and our factories all adhere to our ethical trading stance. Depending on product type and expertise, our garments are made in Portugal, India, Sri Lanka and China. Our factories are members of the ETI (ethical trading initiative), hold SA8000 accreditation (Social Accountability Accreditation) or are SEDEX certified. This ensures good working conditions, fair pay, capped working hours and a minimum age requirement for workers. We have teams based in India and Sri Lanka to visit the factories regularly and ensure all our standards are met.
Our Design Strategy
Considered designs for women and kids ensures maximum wearability. Our timeless colour palettes suit all skin tones and genders, layering seamlessly into existing wardrobes and second hand opportunities.
Committed to disrupting the Fast Fashion model, we ensure each garment can be styled lots of ways through different seasons and occasions. Reversible, multi-wear, seasonless and grow-with-me are key design concepts we explore.
OUR COMMENDATIONS
With greenwashing at an all time high, we are very proud of our industry awards and ratings, a true reflection of our brand ethics.
Good on You 'Directory Rating' - GOOD
Independent ‘Best Sustainable Kidswear Brand’ - 2018
Drapers Sustainable Fashion Awards 'Finalist' - 2021
Drapers Independent Awards 'Best Sustainable Brand' Finalist - 2023
Luxe Parent & Baby Awards 'Organic Kids Clothing Company' - 2023